Profit and visibility are critically important to small businesses but fostering them can be difficult. Luckily, the holidays are great opportunitie s for an increase in both with the right digital marketing approach. Let’s look at seven holiday marketing tips for small businesses owners that help capture the right kind of attention. Pay attention to…
The holidays are a hectic time for just about everybody, but especially for small business owners. Many earn the lion’s share of revenues during the fourth quarter yet still balance added responsibilities at work with holiday preparations and celebrations. It’s also a popular time to take some much-needed time off for members of the media…
AZ Media Maven shares tips on creating the perfect social media posts to engage followers and create brand awareness for you small business.
Guest blog by Kristen Klepac Green Flag Digital In the past, the NCAA did not allow college athletes to accept brand sponsorships of any kind. Courts overturned this ruling and now collegiate athletes can profit from their name or image. While this new allowance won’t affect every athlete, it can change the game for a…
The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…
Having a bad website is much worse than not having one. Your website reflects your brand and your business. If customers are frustrated or disappointed when they visit because the site is slow to load, looks outdated, or doesn’t function well, then they’re likely to move on to a competitor. Think of your website as…
Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…
Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…
Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…
When budgets are tight, finding the right type of marketing to reach your audience can be stressful. It’s no longer as easy as buying ads in local media. Digital marketing is key, but it’s also daunting, and options can be overwhelming. AZ Media Maven can help you navigate how to best direct your dollars. We’ve…