Photo shows the word BRAND in large letters with other words relating to branding include around the main word.

The importance of brand consistency and how to nail it

When you think of your favorite brands, certain images, feelings, and values spring to mind. Consider for a minute the Nike swoop, or the multicolored Google logo—they are recognized immediately worldwide. That’s the end result of successful brand consistency. Building brand consistency When brands are inconsistent, they lose track of their target audience and often…