Since its 2016 launch as Douyin in China in 2016, short form video app TikTok has taken the world by storm. ByteDance, which founded TikTok, has retained ownership to this day. The app spread to international markets in 2017. That was the same year ByteDance acquired app Musical.ly. Musical.ly featured short form videos of people…
Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons…
The decade brought massive changes to marketing via social media AZ Media Maven, a boutique social media marketing and public relations agency in the Phoenix area, celebrates 10 years in business this month. Imagine that when we started, Facebook had yet to acquire Instagram (that takeover occurred in April 2012), Clubhouse didn’t exist, and Twitter…
It’s a new year and time to think about what you should change in your small business media strategy for 2022. One way of reaching your customers that’s becoming increasingly popular is social media ads. As more people and businesses small and large have flocked to social media for staying in touch, regular posts from…
Profit and visibility are critically important to small businesses but fostering them can be difficult. Luckily, the holidays are great opportunitie s for an increase in both with the right digital marketing approach. Let’s look at seven holiday marketing tips for small businesses owners that help capture the right kind of attention. Pay attention to…
AZ Media Maven shares tips on creating the perfect social media posts to engage followers and create brand awareness for you small business.
Guest blog by Kristen Klepac Green Flag Digital In the past, the NCAA did not allow college athletes to accept brand sponsorships of any kind. Courts overturned this ruling and now collegiate athletes can profit from their name or image. While this new allowance won’t affect every athlete, it can change the game for a…
Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…
Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…
Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…