The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…
Having a bad website is much worse than not having one. Your website reflects your brand and your business. If customers are frustrated or disappointed when they visit because the site is slow to load, looks outdated, or doesn’t function well, then they’re likely to move on to a competitor. Think of your website as…
Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…
If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…
What does it take to create a brand with staying power? Obviously, you have to appeal to your customers, but who are they? Most likely, your target audience is a diverse group — a mix of younger and older people, from various backgrounds, and of many colors. You want your brand to reflect your customer…
Many businesses overlook Pinterest when building media marketing strategies. There are a variety of reasons for this, but perhaps the most common is the inability to see how the social media platform can make a tangible impact in their field and among their target audience. A common misconception is that your business has to be…
The holidays are a great time to draw attention to your product or service. It can be difficult, however, to know how exactly to catch extra attention during these busy months. Luckily, there are a few different options at your disposal for holiday marketing. If you need assistance, AZ Media Maven can assist in crafting…
Today’s business world is quickly evolving, and business owners who are flexible and adapt to change are those most likely to succeed. Part of that flexibility is being aware of sensibilities about differences among potential clients. While this is true for everyone, it is perhaps especially true for small business owners who want to be…
When it comes to promoting your business in an age where digital marketing is a necessity, there are a myriad of different approaches you can take. Many of these will require the help of marketing and graphic design professionals. While those strategies certainly have their place, it’s always a good idea to explore more options…
Consumer have a wealth of choices at their fingertips. For any given product or service, chances are good that they’ll be able to choose between many different businesses as they research and make a decision. Among the key factors many potential customers take into consideration when looking for the best choice for their needs are…