Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…
Search engine optimization is a marketing term that you most likely have heard many times over the years. If you’re confused about how search engine optimization affects you as a small business owner, we’re here to explain what the buzz is all about. SEO originated after the launch of the internet and businesses began creating…
Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
The holidays are a hectic time for just about everybody, but especially for small business owners. Many earn the lion’s share of revenues during the fourth quarter yet still balance added responsibilities at work with holiday preparations and celebrations. It’s also a popular time to take some much-needed time off for members of the media…
When budgets are tight, finding the right type of marketing to reach your audience can be stressful. It’s no longer as easy as buying ads in local media. Digital marketing is key, but it’s also daunting, and options can be overwhelming. AZ Media Maven can help you navigate how to best direct your dollars. We’ve…
Today’s business world is quickly evolving, and business owners who are flexible and adapt to change are those most likely to succeed. Part of that flexibility is being aware of sensibilities about differences among potential clients. While this is true for everyone, it is perhaps especially true for small business owners who want to be…
When it comes to promoting your business in an age where digital marketing is a necessity, there are a myriad of different approaches you can take. Many of these will require the help of marketing and graphic design professionals. While those strategies certainly have their place, it’s always a good idea to explore more options…
Happy new year! AZ Media Maven is nearing the one-year anniversary of its creation. We want to wish you and yours a prosperous and successful 2013. We have news to share about social media trends for the coming year, its impact on marketing, and some new services we’ve added here at AZ Media Maven. Social…
Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable.…
AZ Media Maven has been fortunate in gaining several new clients who have requested timely blogs about their companies. In developing their content, I found that many of them already had WordPress pages set up under other administrators. After much gnashing of teeth, I figured out how to transfer a blog from their admin user…