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Avoiding marketing burnout: tips for small biz owners
If you’re a small business owner, you probably wear a dozen hats in a single day. Marketing, social media, sales, customer service, sometimes all before lunch. While showing up consistently online is essential for growth, it’s easy to slip into burnout when you’re trying to do it all. At AZ Media Maven, we work with…
November 10, 2025
Generative engine optimization: why AI answers are changing the SEO game
If you’ve asked ChatGPT or Google’s AI Overview a question recently, you’ve probably noticed something interesting. Often, instead of showing a list of websites, the platform gives you a direct answer – summarized, organized, and easy to read. Welcome to the age of Generative Engine Optimization, or GEO. At AZ Media Maven, we’re seeing firsthand…
October 16, 2025
How to tell your brand story without sounding like a sales pitch
Every brand has a story. But not every brand knows how to tell it in a way that feels real, relatable, and relevant. Too often, businesses fall into the trap of using their story as a sales tool – turning what could be a meaningful connection into just another marketing message. At AZ Media Maven,…
September 21, 2025
The PR power of being local
When business owners think about public relations, they often imagine themselves on national television, getting articles printed in national media outlets, creating huge brand campaigns, or taking part in high-profile interviews. Then they think, I can’t afford that. Yes, you can! Sometimes the best PR move you can make is right in your own backyard.…
August 25, 2025
Why naming your photos and writing alt text really matters in 2025
When it comes to websites and social media, most people focus on the big stuff – eye-catching graphics, slick headlines, and punchy captions. But behind the scenes, it’s often the small, overlooked details that make the biggest difference. One of those? Naming your image files properly and using alt text correctly. At AZ Media Maven,…
July 28, 2025
Pitch-perfect: 5 ways to get local media to actually read your story
Getting your business featured in local news can be a game-changer – whether you’re launching a new product, hosting a community event, or celebrating a major milestone. But if you’ve ever sent a press release and heard nothing but crickets, you’re not alone. At AZ Media Maven, we’ve spent years helping small and mid-sized businesses…
June 23, 2025