It’s important to understand the distinct differences between public relations and marketing. While marketing is geared toward the active advertisement and sale of a product or service, public relations is about creating a favorable public image for a company or individual. Media coverage will reflect this image, so it’s essential to craft and package the image correctly and specifically.
Traditional public relations activities are more important than ever to achieve the image and market positioning you require. And that’s one of AZ Media Maven’s strongest talents.
Strong relationships lead to strong public relations results
A large part of successful public relations includes building relationships with the media so that your business gets featured in publications, on TV segments, and in web-based editorial content. This is called “earned media,” and audiences pay more attention to — and put more value on — earned media coverage than on a paid advertisement.
AZ Media Maven owner Rose Tring has more than 25 years of experience as a former journalist and leverages her institutional knowledge of what the media seeks as well as her vast network of journalistic connections to showcase your business. Several of her team members also have previous media experience, creating among the team an expansive national network of media contacts.
Our Public Relations Services
- Media relations
- Event coordination
- Press releases
- Crisis management
- Reputation management
- Brand messaging