Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
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Since its 2016 launch as Douyin in China in 2016, short form video app TikTok has taken the world by storm. ByteDance, which founded TikTok, has retained ownership to this day. The app spread to international markets in 2017. That was the same year ByteDance acquired app Musical.ly. Musical.ly featured short form videos of people…
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Like all social media platforms, Instagram is constantly changing and evolving. Whether it’s the algorithm that decides what content users see (and changes frequently), updates in types of content you share to the platform such as Reels, or trending hashtags, the rapid changes can be hard to keep up with. Here are some of the…
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Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons…
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Creating relevant and timely content to share on your company’s social media platforms is key to a successful marketing strategy. But many business owners don’t know what content works for their audience or how to execute it. One question we get asked frequently by our clients is “how do you come up with ideas for…
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If you have spent any time at all on social media, you’ve heard at least something about hashtags. Chances are you probably have heard a lot more thanks to copious media coverage on trending topics such as #Metoo, a movement launched in 2017 for women speaking up about sexual abuse and harassment. The hashtag became…
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The decade brought massive changes to marketing via social media AZ Media Maven, a boutique social media marketing and public relations agency in the Phoenix area, celebrates 10 years in business this month. Imagine that when we started, Facebook had yet to acquire Instagram (that takeover occurred in April 2012), Clubhouse didn’t exist, and Twitter…
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It’s a new year and time to think about what you should change in your small business media strategy for 2022. One way of reaching your customers that’s becoming increasingly popular is social media ads. As more people and businesses small and large have flocked to social media for staying in touch, regular posts from…
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Profit and visibility are critically important to small businesses but fostering them can be difficult. Luckily, the holidays are great opportunitie s for an increase in both with the right digital marketing approach. Let’s look at seven holiday marketing tips for small businesses owners that help capture the right kind of attention. Pay attention to…
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The holidays are a hectic time for just about everybody, but especially for small business owners. Many earn the lion’s share of revenues during the fourth quarter yet still balance added responsibilities at work with holiday preparations and celebrations. It’s also a popular time to take some much-needed time off for members of the media…
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