What does it take to create a brand with staying power? Obviously, you have to appeal to your customers, but who are they? Most likely, your target audience is a diverse group — a mix of younger and older people, from various backgrounds, and of many colors. You want your brand to reflect your customer…
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Many businesses overlook Pinterest when building media marketing strategies. There are a variety of reasons for this, but perhaps the most common is the inability to see how the social media platform can make a tangible impact in their field and among their target audience. A common misconception is that your business has to be…
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The holidays are a great time to draw attention to your product or service. It can be difficult, however, to know how exactly to catch extra attention during these busy months. Luckily, there are a few different options at your disposal. If you need assistance, AZ Media Maven can assist in crafting and delivering your…
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Today’s business world is quickly evolving, and business owners who are flexible and adapt to change are those most likely to succeed. Part of that flexibility is being aware of sensibilities about differences among potential clients. While this is true for everyone, it is perhaps especially true for small business owners. It is absolutely essential…
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Social media can make or break a business, and it’s important to stay current with social media trends in order to share the most effective content possible. The first half of 2020 had all social media managers on their toes as businesses shifted their models from storefront to online. At AZ Media Maven, many of our…
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When it comes to promoting your business in an age where digital marketing is a necessity, there are a myriad of different approaches you can take. Many of these will require the help of marketing and graphic design professionals. While those strategies certainly have their place, it’s always a good idea to explore more options…
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Consumer have a wealth of choices at their fingertips. For any given product or service, chances are good that they’ll be able to choose between many different businesses as they research and make a decision. Among the key factors many potential customers take into consideration when looking for the best choice for their needs are…
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Reopening Arizona: Tips for business owners As many businesses prepare to reopen or resume business operations as COVID-19 restrictions ease, small business owners in Arizona and throughout the country are wondering how to go about re-engaging with customers. What should you share with customers and how should you reach out to capture their attention as…
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Here in Phoenix, AZ, the Cactus League is in full bloom with Major League Baseball teams in town for spring training. Media Maven just happens to be managing a Facebook baseball page, too, albeit for a much smaller division: the Laveen Youth Ball Association. Using social media is relatively new for the all-volunteer, nonprofit organization,…
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Happy new year! AZ Media Maven is nearing the one-year anniversary of its creation. We want to wish you and yours a prosperous and successful 2013. We have news to share about social media trends for the coming year, its impact on marketing, and some new services we’ve added here at AZ Media Maven. Social…
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