Reopening Arizona: Tips for business owners As many businesses prepare to reopen or resume business operations as COVID-19 restrictions ease, small business owners in Arizona and throughout the country are wondering how to go about re-engaging with customers. What should you share with customers and how should you reach out to capture their attention as…
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Here in Phoenix, AZ, the Cactus League is in full bloom with Major League Baseball teams in town for spring training. Media Maven just happens to be managing a Facebook baseball page, too, albeit for a much smaller division: the Laveen Youth Ball Association. Using social media is relatively new for the all-volunteer, nonprofit organization,…
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Happy new year! AZ Media Maven is nearing the one-year anniversary of its creation. We want to wish you and yours a prosperous and successful 2013. We have news to share about social media trends for the coming year, its impact on marketing, and some new services we’ve added here at AZ Media Maven. Social…
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I could have written a blog on this topic, but since WordPress already has a phenomenal tip sheet, I am posting it instead. How to Get More Traffic AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has 25 years of journalism experience as an…
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Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable.…
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AZ Media Maven has been fortunate in gaining several new clients who have requested timely blogs about their companies. In developing their content, I found that many of them already had WordPress pages set up under other administrators. After much gnashing of teeth, I figured out how to transfer a blog from their admin user…
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This week has been an interesting learning experience for AZ Media Maven. I belong to a Facebook group of public relations professionals based in Phoenix, Ariz. One member posed the question of how much of your professional knowledge should you share with a colleague who wants to sit and “pick your brain.” As a former…
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Yes, I am unabashedly lifting the title from Kevin Costner’s film Field of Dreams. What does this mean in the virtual world of social media? Just building a Web site doesn’t mean the customers will come, nor does having Twitter, Facebook, YouTube accounts and a blog. Ask the thousands of business owners who immediately created…
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Day 1 Business owner: “I really need a social marketing presence.” Marketing consultant: “We can make that happen. Let’s start with improving the content on your Facebook page and using Twitter to drive traffic to your Web site and Facebook pages. We will have contests and promotions to increase your brand awareness.” Day 2 Business…
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Are you following anyone and everyone on your Twitter account just to get them to follow you back and build your numbers? Yes, you know who you are. Well, stop. If you want respect for your business, product, service or content, practice discretion. Developing a reputable and varied following on Twitter requires evaluating whose accounts…
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