AZ Media Maven shares the art of creating strategic, engaging social media posts
AZ Media Maven shares tips on creating the perfect social media posts to engage followers and create brand awareness for you small business.
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Arizona’s new money-making influencer: The collegiate athlete
Guest blog by Kristen Klepac Green Flag Digital In the past, the NCAA did not allow athletes to accept brand sponsorships of any kind. This ruling was recently overturned, now allowing collegiate athletes to profit off their name or image. While this new allowance won’t affect every athlete, it can change the game for a…
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Earned Media: What is it and how does it establish credibility for your business?
The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…
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Build a better website to boost your brand and business
Having a bad website is much worse than not having one. Your website reflects your brand and your business. If customers are frustrated or disappointed when they visit because the site is slow to load, looks outdated, or doesn’t function well, then they’re likely to move on to a competitor. Think of your website as…
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Working with social media influencers – a beginner’s guide
Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…
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Most important aspect of social media: Building customer loyalty
Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…
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How to make the most of Facebook for business in growing your company
Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…
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Tips for developing a marketing budget for your business
When budgets are tight, finding the right type of marketing to reach your audience can be stressful. It’s no longer as easy as buying ads in local media. Digital marketing is key, but it’s also daunting, and options can be overwhelming. AZ Media Maven can help you navigate how to best direct your dollars. We’ve…
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Relentless posting got you down? AZ Media Maven’s pros and cons for outsourcing social media
If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…
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AZ Media Maven suggests these tips for increasing brand diversity
What does it take to create a brand with staying power? Obviously, you have to appeal to your customers, but who are they? Most likely, your target audience is a diverse group — a mix of younger and older people, from various backgrounds, and of many colors. You want your brand to reflect your customer…
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