Social media influencers

Working with social media influencers – a beginner’s guide

Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…

Details
Woman business owner on the phone.

Most important aspect of social media: Building customer loyalty

Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…

Details
AZ Media Maven's Facebook page is shown as example of Facebook for business.

How to make the most of Facebook for business in growing your company

Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…

Details
Screen shot of Hootsuite social media scheduling tool.

Relentless posting got you down? AZ Media Maven’s pros and cons for outsourcing social media

If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…

Details
Presenting an inclusive and diverse website is important to make all visitors feel welcome.

AZ Media Maven tips to make your website inclusive and diverse

Today’s business world is quickly evolving, and business owners who are flexible and adapt to change are those most likely to succeed. Part of that flexibility is being aware of sensibilities about differences among potential clients. While this is true for everyone, it is perhaps especially true for small business owners. It is absolutely essential…

Details