Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable.…
This week has been an interesting learning experience for AZ Media Maven. I belong to a Facebook group of public relations professionals based in Phoenix, Ariz. One member posed the question of how much of your professional knowledge should you share with a colleague who wants to sit and “pick your brain.” As a former…
Are you following anyone and everyone on your Twitter account just to get them to follow you back and build your numbers? Yes, you know who you are. Well, stop. If you want respect for your business, product, service or content, practice discretion. Developing a reputable and varied following on Twitter requires evaluating whose accounts…