TikTok 101: Using TikTok effectively for your business
Since its 2016 launch as Douyin in China in 2016, short form video app TikTok has taken the world by storm. ByteDance, which founded TikTok, has retained ownership to this day. The app spread to international markets in 2017. That was the same year ByteDance acquired app Musical.ly. Musical.ly featured short form videos of people…