Google Search Console vs. GA4: key differences and when to use them

As businesses navigate the digital landscape, having the right tools to measure online performance is crucial. Two powerful resources in a marketer’s toolkit are Google Search Console (GSC) and Google Analytics 4 (GA4). While both are essential for understanding your website’s performance, they serve different purposes and provide distinct insights. At AZ Media Maven, we…

How Small Businesses Can Use AI Effectively

Unlock the potential of AI for small businesses: how & when to use it

Artificial Intelligence (AI) has become a buzzword in almost every industry, offering innovative solutions that promise efficiency, cost savings, and improved customer engagement. For small businesses, leveraging AI can seem like an exciting opportunity to stay ahead. But how can you use AI effectively without losing the personal touch your customers value? And more importantly,…

Entrepreneurs "Do It Yourself" Marketing Month

June 2024: Entrepreneurs “do it yourself” marketing month

June is designated as Entrepreneurs “Do It Yourself” Marketing Month, serving as an inspiring reminder that creativity can surpass even the largest marketing budgets. This month encourages entrepreneurs, particularly those with limited marketing resources, to harness their passion, imagination, and deep understanding of their products to craft effective and impactful marketing strategies. We will provide…

Person on a computer holding the letters SEO.

How to boost your small business with strategic SEO services

For small business owners operating in today’s competitive digital marketplace, online visibility is essential. Search engine optimization (SEO) is a crucial component for small businesses striving to stand out from competitors. As a small business owner, SEO brings many competitive benefits to your company by getting your products and services in front of the people…

Creators vs Managers. On the left there is someone in front of cameras and lights filming content and on the left a person is typing on a keyboard, posting contetn to socail media pages.

Content Creation vs. Social Media Management

Interested in Content Creation vs. Social Media Management? You’re in the right place. In today’s world, social media captures our attention daily. From connecting with friends and family to promoting businesses and products, social media platforms like Facebook, Instagram, Twitter, and LinkedIn have made a significant impact. For small business owners who want to maximize…

AZ Media Maven offers 6 savvy marketing tips for small business owners.

How to set 6 savvy marketing goals for your small business

Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…