Here in Phoenix, AZ, the Cactus League is in full bloom with Major League Baseball teams in town for spring training. Media Maven just happens to be managing a Facebook baseball page, too, albeit for a much smaller division: the Laveen Youth Ball Association. Using social media is relatively new for the all-volunteer, nonprofit organization,…
This week has been an interesting learning experience for AZ Media Maven. I belong to a Facebook group of public relations professionals based in Phoenix, Ariz. One member posed the question of how much of your professional knowledge should you share with a colleague who wants to sit and “pick your brain.” As a former…
Kevin Costner’s character built the field, and yes, the players came. Our dream at AZ Media Maven is to create content and the readers will come. (Photo Courtesy of Universal Pictures) Yes, I am unabashedly lifting the title from Kevin Costner’s film Field of Dreams. What does this mean in the virtual world of social…
Day 1 Business owner: “I really need a social marketing presence.” Marketing consultant: “We can make that happen. Let’s start with improving the content on your Facebook page and using Twitter to drive traffic to your Web site and Facebook pages. We will have contests and promotions to increase your brand awareness.” Day 2 Business…
Are you following anyone and everyone on your Twitter account just to get them to follow you back and build your numbers? Yes, you know who you are. Well, stop. If you want respect for your business, product, service or content, practice discretion. Developing a reputable and varied following on Twitter requires evaluating whose accounts…