As Black Friday & Cyber Monday loom, businesses across the globe are preparing for the biggest sales event of the year. Not got a plan? Don’t worry. Black Friday & Cyber Monday marketing plans are key to the success of many businesses.
So, we’ve created a list of essential strategies for making November a successful month for you and your business.
In this guide, we’ll share top marketing strategies to help your business stand out, engage customers, and maximize sales on these pivotal days.
So, what are the best Black Friday & Cyber Monday Marketing Strategies?
Before implementing the following marketing strategies, set a business goal for your company for Black Friday and Cyber Monday. Goals establish accountability, and provide opportunities to celebrate success.
Struggling to set goals? Check out our guide for small business marketing goals.
Email Marketing Countdowns
The key to understanding why Email Marketing Countdowns are effective is to first look at consumers. Why do so many sales get driven on Black Friday & Cyber Monday? Consumer Urgency.
Email marketing can be a strategic way to remind customers of upcoming deals, potentially leading to a healthy boost in engagement and sales.
Countdowns work because they:
- Create Anticipation
- Increase Email Open Rates
- Are Persistent Reminders
So now you know why Email Marketing Countdowns work, how can you execute one?
Start Early. Begin your countdown a few weeks before Black Friday & Cyber Monday. Email to your mailing list, and even publish the countdown across social media platforms.
Segment Your List. You shouldn’t just send the same email to every consumer. Loyal customers should receive offers different from what your newer customers receive. Whether this be an early discount code or another incentive, work out what makes your customers tick!
Personalize Your Message. Include offers to customers based on what they’ve previously bought or viewed. This will increase the chances of getting another related sale.
Include a Clear CTA. Let your customers know what you want them to do. Persuasive language and a clear, prominent button to take them to your money page is essential. Call to actions are required.
Incorporating these steps can help make your offers more timely and relevant, providing a valuable experience your customers can appreciate.
SEO for Holiday Keywords
Optimizing your website with holiday-specific keywords is like decorating a storefront for the festive season; it attracts and draws in the right crowd.
The core principle of SEO is making sure your website matches the search-intent of a potential customer. So, how can we make sure we match their search intent?
On-Page Optimization: Update your meta titles and descriptions to include holiday keywords. This not only helps with ranking but also makes your links more clickable in search results.
Keyword Research: Use SEO tools to identify trending keywords related to Black Friday and Cyber Monday. Look for terms like “Black Friday deals,” “Cyber Monday discounts,” and other variations specific to your products or industry.
Link Building: Increase the authority of your “money” pages by getting quality backlinks from relevant sites, like holiday gift guides or deal aggregators.
SEO can take up a lot of time, so letting an SEO service do the work for you may be the best choice. Read our guide on how to select the right SEO service.
Optimizing for holiday keywords can improve your visibility, making it easier for interested shoppers to discover what you offer.
VIP Early Access & Loyalty Rewards
Combining loyalty rewards and VIP early access into your Black Friday and Cyber Monday strategy can create a potent mix of exclusivity and value that drives customer engagement and sales.
Loyal customers are the cornerstone of any business, even more so for small businesses. By offering them early access to your sales, you acknowledge their importance to your brand while simultaneously incentivizing further loyalty.
So, how can you make this strategy work?
Segment Your Audience: Identify your most loyal customers or those who have signed up for VIP lists. Use purchase history and engagement data to segment these individuals effectively.
Let Them Know: Make sure your VIP customers know that they are part of an exclusive group. Use language that conveys the special treatment they’re receiving because of their loyalty.
Early Access Offers: Allow VIPs to access your Black Friday and Cyber Monday deals well before the general public. This not only gives them a feeling of exclusivity but also helps you manage traffic and demand
Promote Loyalty Program Sign-Up: Use the allure of VIP early access as a carrot to encourage other customers to join your loyalty program.
Treating customers as VIPs can enrich their shopping experience, fostering a sense of community and appreciation around your brand.
Goodluck with your Black Friday & Cyber Monday Marketing Strategies!
By embracing tactics like email countdowns, SEO for holiday keywords, and exclusive loyalty rewards, your business is not just selling products, but developing strong relationships with consumers.
This time of year can be busy for marketers, and if you’re looking for support or guidance, feel free to reach out to AZ Media Maven. AZ Media Maven.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. She created AZ Media Maven in 2012 to help other business owners succeed by effectively telling their stories through public relations and social media. Reach AZ Media Maven at firstname.lastname@example.org or call (602) 373-8371.