5 best ways to promote your business in the holiday season
We’re coming towards the end of 2023 and with that comes the Festive Season, so you’re probably looking to promote your business in the holiday season. Aside from the vivid decorations and chaotic shopping that ensues, brands are presented with a golden opportunity to sparkle in the media limelight. But with every organization fighting for center stage, how do you stand out? Luckily for you, we’ve got all the answers at AZ Media Maven. So, let’s get into it.
So, what are the best ways to promote your business in the holiday season?
Craft a compelling holiday offer or story
I’m sure you know as well as we do that, come November/December time, there will be some sort of unique offer or heartwarming story that makes its way into local media outlets near you.
And there’s a reason for this – newspapers and TV stations love this! So whether you’re releasing a special product, a holiday themed-service or you’ve got your own heartwarming backstory, pitch it creatively.
Remember, you need to grab attention. Here’s your quick 5-step guide for getting into local media:
- Identify your unique selling proposition
- Craft your story
- Create visually engaging content
- Reach out to local media
- Promote across multiple channels
Need help with this? Don’t hesitate to reach out to our team at AZ Media Maven for Holiday Season help.
Host a local event
There’s no better way to get people talking about your business than a local event. Before we get into it, let’s just explain why this works.
Local events naturally draw community attention. If you’ve read any of our other articles, you’ll understand trust with consumers is essential. And this is what local events help to create, as they demonstrate a business that is willing to invest in its local community.
Media outlets are keen on reporting events that have a positive community impact, especially during the festive season when the spirit of giving and unity is celebrated.
You may be thinking how can I host a Local Event? It’s relatively simple. Here’s how:
Remember, the authenticity of your efforts is crucial. Genuine community involvement can foster long-lasting positive associations with your brand, which will benefit your business far past the Festive Season.
Collaborate with local influencers
We all know influencer marketing is extremely effective – this is amplified during the Holiday Season.
Partnering with local influencers or celebrities can be a win-win. Not only does it offer them content to post, but endorsement from a significant local figure is an effective way to elevate your brand’s visibility.
Local press often finds these partnerships newsworthy, and they could lead to TV appearances, especially if the influencer boasts a strong local following.
Leverage Social Media Advertising
We all know that when the Festive Season arrives, you can be sure that with every scroll on Instagram or Twitter, you’ll be met with another Festive Ad.
So what does this mean for you? You need to stand out and target a specific demographic.
Consider your target audience’s age, location, interests, online behaviors… and whatever else you can think of. Being specific is key.
Next up is choosing the right platform. Whether that’s Facebook, Instagram or Twitter, make sure you do your research. Visual content may gain better traction on Instagram or Facebook, while news stories may catch fire on Twitter.
So, you’ve found your audience and you’ve chosen your platform. What’s next? Content. Your content needs to be engaging. Use high-quality graphics & videos to create compelling copy. And of course, lean into the Festive Season theme with a strong call-to-action.
To finish this process off, you need to assign these adverts a budget. Need some help on this? Be sure to check out our targeted social media ads blog.
Your Festive Social Media Strategy
During the holiday season, it’s more important than ever for your brand to be visible. So, how can you do this?
Content, content & more content. As all marketers love to remind everyone, content is king. This is certainly true during the Festive Season.
The types of content you create are dependent on your industry, and the message you’re trying to portray. However, one sure-fire way of attracting attention is utilizing social media trends & challenges.
They have a magnetic pull that can attract massive audiences in a short amount of time. We’ve all seen those businesses that have blown up overnight from one 20 second TikTok – that could be you.
We’d always recommend making sure your content aligns with your brand identity, and to try to put your own creative spin on things. Authenticity is what makes you & your brand stand out.
Goodluck promoting your business in the holiday season!
The holiday season is chaotic to say the least. But hopefully after using some of these tips, we’ll have made your Christmas wish come true and helped to promote your business to heights it’s never seen before.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. She created AZ Media Maven in 2012 to help other business owners succeed by effectively telling their stories through public relations and social media. Reach AZ Media Maven at email@example.com or call (602) 373-8371.