Pitch-perfect: 5 ways to get local media to actually read your story

Getting your business featured in local news can be a game-changer – whether you’re launching a new product, hosting a community event, or celebrating a major milestone. But if you’ve ever sent a press release and heard nothing but crickets, you’re not alone. At AZ Media Maven, we’ve spent years helping small and mid-sized businesses…

AI is reshaping social media

How AI is reshaping social media in 2025 (and what that means for your business)

Artificial Intelligence isn’t just the future of social media—it’s already here, and it’s transforming how we connect, create, and convert. From auto-generated captions to personalized content recommendations, AI is embedded in nearly every major social media platform in 2025. The question isn’t if your business should adapt, but how quickly you can embrace the shift.…

Google Search Console vs. GA4: key differences and when to use them

As businesses navigate the digital landscape, having the right tools to measure online performance is crucial. Two powerful resources in a marketer’s toolkit are Google Search Console (GSC) and Google Analytics 4 (GA4). While both are essential for understanding your website’s performance, they serve different purposes and provide distinct insights. At AZ Media Maven, we…

How Small Businesses Can Use AI Effectively

Unlock the potential of AI for small businesses: how & when to use it

Artificial Intelligence (AI) has become a buzzword in almost every industry, offering innovative solutions that promise efficiency, cost savings, and improved customer engagement. For small businesses, leveraging AI can seem like an exciting opportunity to stay ahead. But how can you use AI effectively without losing the personal touch your customers value? And more importantly,…

Why responsive websites are essential for small business success

With everyone using mobile devices to search for products and services, the success of small businesses hinges upon a critical factor: a responsive website. If your website fails to be useful when clients search on their phones, then you’ve already lost the sale.  So, let’s delve into the essential strategies and actionable insights that will…

Entrepreneurs "Do It Yourself" Marketing Month

June 2024: Entrepreneurs “do it yourself” marketing month

June is designated as Entrepreneurs “Do It Yourself” Marketing Month, serving as an inspiring reminder that creativity can surpass even the largest marketing budgets. This month encourages entrepreneurs, particularly those with limited marketing resources, to harness their passion, imagination, and deep understanding of their products to craft effective and impactful marketing strategies. We will provide…