When you think of your favorite brands, certain images, feelings, and values spring to mind. Consider for a minute the Nike swoop, or the multicolored Google logo—they are recognized immediately worldwide. That’s the end result of successful brand consistency. Building brand consistency When brands are inconsistent, they lose track of their target audience and often…
Holidays offer many opportunities for media exposure for small businesses. Earned media gets your company extra exposure during the holiday. It’s also important to keep active on social media during this time of year.
Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
The holidays are a hectic time for just about everybody, but especially for small business owners. Many earn the lion’s share of revenues during the fourth quarter yet still balance added responsibilities at work with holiday preparations and celebrations. It’s also a popular time to take some much-needed time off for members of the media…
The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…