In today’s world, social media captures our attention daily. From connecting with friends and family to promoting businesses and products, social media platforms like Facebook, Instagram, Twitter, and LinkedIn have made a significant impact. For small business owners who want to maximize social media for their company, there are many factors to consider such as who will create the content, who will post it, who will engage with customers, and who’ll keep track of all the data tracked by the various platforms.
At large agencies, those jobs might be held by several different people. In smaller operations, the duties tend to be divided into two broader categories, the content creators, and the account managers. Creating content for social media and managing a social media account are two sides of the same coin, and both are essential. While content creation is all about imaging and executing compelling content that resonates with the audience, social media management is more about managing an account from an engagement, advertising, and data analysis point of view.
Creating content for social media platforms involves producing and publishing posts, images, videos, and other media that align with an overall marketing strategy. The goal of content creation is to attract, engage, and retain the audience’s attention and drive them to take action such as liking your page, visiting a website, or making a purchase. Whether it’s to increase brand awareness, generate leads, or drive sales, content creation is critical in achieving social media marketing goals.
Content creators are responsible for developing a content strategy that meshes with a brand’s values, goals, and messaging. Creators also research and identify target audiences, analyze competitors’ content, and create content calendars that outline the type of content to be created and when it should be published.
Creators are imaginative and have excellent writing skills, as well as the ability to produce visually appealing graphics and videos. They also have a good understanding of the various social media platforms and their algorithms to optimize their content’s visibility.
Social Media Management
Social media management, on the other hand, involves managing a brand’s social media account(s) to build and maintain relationships with the audience. It includes a range of activities, from engaging with followers, running social media advertising campaigns, to analyzing data to optimize the account’s performance.
Social media managers are responsible for crafting a social media strategy that aligns with the overall marketing goals. They also manage the day-to-day activities of the account, including responding to comments and direct messages, monitoring social media mentions, and moderating user-generated content.
Social media managers also develop and execute social media advertising campaigns to increase brand awareness, drive website traffic, and generate leads. They analyze data to measure the effectiveness of campaigns and make adjustments to improve performance.
The Key Differences
While content creation and social media management are related, they are two different aspects of social media marketing. In some instances, the same person may perform both duties but they are distinctly different roles. Content creation is focused on producing high-quality content that resonates with the audience, while social media management involves managing an account to build and maintain relationships with the audience.
Here are some key differences between the two:
Skillset: Content creation requires creativity, excellent writing skills, and an eye for design, while social media management requires excellent communication skills, customer service skills, and data analysis skills.
Focus: Content creation is focused on producing quality content that resonates with the audience, while social media management is focused on building and maintaining relationships with the audience.
Responsibilities: Content creators are responsible for developing a content strategy, creating content, and optimizing it for social media platforms, while social media managers are responsible for managing the day-to-day activities of the account, engaging with followers, and running advertising campaigns.
Goals: The goal of content creation is to attract, engage, and retain the audience’s attention and drive them to take action, while the goal of social media management is to build and maintain relationships with the audience, increase brand awareness, drive website traffic, and generate leads.
Social media content creation and social media management are two critical aspects of social media marketing. While content creation is focused on producing high-quality content that resonates with the audience, social media management is focused on managing an account to build and maintain relationships with the audience. Understanding the differences between the two is crucial in developing an effective social media marketing strategy that achieves the desired goals.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. She created AZ Media Maven in 2012 to help other business owners succeed by effectively telling their stories through public relations and social media. Reach AZ Media Maven at firstname.lastname@example.org or call (602) 373-8371.