Since its launch in 2016 and emergence in the U.S. market in 2018, the TikTok video platform has exploded in popularity. Despite attracting threats of a ban and controversy from American politicians due to national security concerns, TikTok continues its unstoppable surge in users. The platform allows users to record short videos, which can then…
Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…
Search engine optimization is a marketing term that you most likely have heard many times over the years. If you’re confused about how search engine optimization affects you as a small business owner, we’re here to explain what the buzz is all about. SEO originated after the launch of the internet and businesses began creating…
AZ Media Maven encourages clients to adopt two-factor authentication for all online accounts to protect security.
When you think of your favorite brands, certain images, feelings, and values spring to mind. Consider for a minute the Nike swoop, or the multicolored Google logo—they are recognized immediately worldwide. That’s the end result of successful brand consistency. Building brand consistency When brands are inconsistent, they lose track of their target audience and often…
Holidays offer many opportunities for media exposure for small businesses. Earned media gets your company extra exposure during the holiday. It’s also important to keep active on social media during this time of year.
Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
Since its 2016 launch as Douyin in China in 2016, short form video app TikTok has taken the world by storm. ByteDance, which founded TikTok, has retained ownership to this day. The app spread to international markets in 2017. That was the same year ByteDance acquired app Musical.ly. Musical.ly featured short form videos of people…
Like all social media platforms, Instagram is constantly changing and evolving. Whether it’s the algorithm that decides what content users see (and changes frequently), updates in types of content you share to the platform such as Reels, or trending hashtags, the rapid changes can be hard to keep up with. Here are some of the…
Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons…