Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a basic knowledge of how influencer marketing works. Here are some savvy tips to help you get the most value from your investment.
Choose the Right Person
More isn’t always better. An internet personality might have 10 million followers, but how many of them are interested in your industry? Pick someone who understands your product and holds sway over your target audience even if they have a smaller following than other individuals. Micro influencers, for example, may have a small following but they have much stronger relationships within in their niche.
Make sure you get to know your social media influencers, who their followers are, and what type of engagement and loyalty they have. Aligning with the wrong person can lead to significant brand damage. See more tips on how to find influencers in your niche.
Build a Measurable Campaign
Treat influencer marketing as you would other marketing campaigns. Create measurable goals and pay attention to results – your investment might not yield the expected outcomes, and that’s something to catch sooner rather than later. You might need to revise your approach or find another influencer until you score the best fit for your business. Read more on calculating your influencer marketing return on investment.
Create Content to Complement Influencer Marketing
Once you find the right person to promote your business, take full advantage of their reach by launching a campaign that focuses on user-submitted content. This can help keep visitors engaged by giving your business a touch of personality and increase your chances of turning them into customers.
If you’re interested in finding great social media influencers and using them expand your business, our team can help! Reach out to us today for more information about our experience, our specialties, and the value AZ Media Maven offers our clients.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven was created in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services. Reach AZ Media Maven by emailing azmediamaven@azmediamaven.com, or calling (602) 373-8371.
