My clients, many savvy in their own right about marketing and digital platforms, often come to me asking about each new entry into social media. It’s a rapidly evolving digital landscape. Figuring out which channels best fit with your brand and how to leverage that for the best results isn’t a simple process. This month’s…
For small business owners operating in today’s competitive digital marketplace, online visibility is essential. Search engine optimization (SEO) is a crucial component for small businesses striving to stand out from competitors. As a small business owner, SEO brings many competitive benefits to your company by getting your products and services in front of the people…
Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…
Search engine optimization is a marketing term that you most likely have heard many times over the years. If you’re confused about how search engine optimization affects you as a small business owner, we’re here to explain what the buzz is all about. SEO originated after the launch of the internet and businesses began creating…
Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons…
The decade brought massive changes to marketing via social media AZ Media Maven, a boutique social media marketing and public relations agency in the Phoenix area, celebrates 10 years in business this month. Imagine that when we started, Facebook had yet to acquire Instagram (that takeover occurred in April 2012), Clubhouse didn’t exist, and Twitter…
Profit and visibility are critically important to small businesses but fostering them can be difficult. Luckily, the holidays are great opportunitie s for an increase in both with the right digital marketing approach. Let’s look at seven holiday marketing tips for small businesses owners that help capture the right kind of attention. Pay attention to…
The holidays are a hectic time for just about everybody, but especially for small business owners. Many earn the lion’s share of revenues during the fourth quarter yet still balance added responsibilities at work with holiday preparations and celebrations. It’s also a popular time to take some much-needed time off for members of the media…
AZ Media Maven shares tips on creating the perfect social media posts to engage followers and create brand awareness for you small business.