Woman business owner on the phone.

Most important aspect of social media: Building customer loyalty

Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…

Screen shot of Hootsuite social media scheduling tool.

Relentless posting got you down? AZ Media Maven’s pros and cons for outsourcing social media

If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…