It’s a new year and time to think about what you should change in your small business media strategy for 2022. One way of reaching your customers that’s becoming increasingly popular is social media ads. As more people and businesses small and large have flocked to social media for staying in touch, regular posts from your business can sometimes become buried in your customers’ feeds on Facebook, Instagram, LinkedIn, and other platforms.
On top of this, the only people who see your business’ regular post content are people who seek it out, or look up certain hashtags you use. To reach more potential customers, and to do this in a meticulously targeted way, you should consider adding social media ads to your advertising budget.
Use targeted ads
Ads are available to buy on Facebook, Instagram, Snapchat, TikTok, LinkedIn, YouTube and more. To make sure your ads are targeted to the right audience, it’s best to determine the demographics of your customers, and correlate that to the appropriate social media platform. For example, according to social media management platform Sprout Social, Facebook’s most common age group among users is 25-34, while the same goes for Instagram; however, TikTok’s most common age group is 18-24, and YouTube’s is 15-25.
Pick the right platform to allocate appropriate advertising dollars ensures your money is well-spent. Furthermore, you don’t have to stop at picking platforms; you can even target people in specific geographic areas, people with certain interests or household income levels and more. This way, you can make sure your ads are homed in to those who are most likely to engage with your business, in a far more specific way than a newspaper or TV advertisement would be.
After posting ads, you can keep a close eye on the performance of them using built-in tools for social media advertising platforms to see what works best for you, such as tracking how much each visit to your website costs from an ad.
While traditional media advertising will, for the foreseeable future, still have its place, social media advertising allows highly specific targeting to ensure less ad dollars go to waste. Social media advertising is essential in today’s digitally-focused age. At AZ Media Maven, we offer social media advertising services for your small business. Get in touch with us today to find out how we can help your business flourish.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven launched in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services.
Reach AZ Media Maven at firstname.lastname@example.org or call (602) 373-8371.