Profit and visibility are critically important to small businesses but fostering them can be difficult. Luckily, the holidays are great opportunitie s for an increase in both with the right digital marketing approach. Let’s look at seven holiday marketing tips for small businesses owners that help capture the right kind of attention.
Pay attention to holiday sales
Do your competitors take part in holiday sales? Popular retail holidays such as Boxing Day or New Year’s Day sales are good ways to capture attention of many consumers who are in search of deals. Find a unique hook for your business that gives customers an unexpected high value product or service for a slightly less than normal price. For example, restaurants might extend happy hour to all day on New Year’s Day. A retailer might have a buy one, get one free sale on a popular item that will draw others in to your establishment or to your online shopping.
Make your social media festive
In addition to focusing holiday marketing messages on needs such as finding the perfect gift, posting festive messages. Also, increasing the frequency of posting during the days and weeks before a holiday can help your brand stand out. Not every post should be about selling. Post fun videos of your team preparing for the holidays. Share updates from your company holiday party. Posts that connect emotionally and personally build awareness of your brand.
Creating a new marketing direction doesn’t have to mean an increase in time or financial investment. Sometimes repurposing content into infographics or guides is a great way to target a specific part of your audience. A guide that explains how your product or service can help with a holiday-adjacent need such as leaf clean-up around around a holiday weekend, or house cleaning services before guests are expected can be excellent generators of new leads. Be creative and resourceful.
Partner with local charities if you are a brick-and-mortar location
Using your platform for good is a particularly effective way to capture attention and good will. Work with a local charity, perhaps one that is related to the holiday in question, to raise money for a good cause. This shows potential customers that you care about the community. Good corporate citizenship is simply good for morale, your community and your business.
Partner with reputable national or international charities
If picking a local charity doesn’t make sense for your brand, pick a reputable charity that operates nationwide or internationally instead. This does not need to be the biggest charity around. Smaller, more targeted charities are equally good choices for partnerships and holiday marketing. If there are charities related to a cause that is important to you, then the relationship will have more meaning for you. For example, if you are a cancer survivor, then raising money for cancer research is purposeful and meaningful, and your customers will appreciate hearing your story, if you’re comfortable sharing.
Offer a holiday specialty service or product
Advertising a holiday product or service helps potential customers feel as though they are getting a “deal” and drives their interest in your business. Everyone wants to savor the feeling of finding a great deal. Offer discounted subscriptions for a short period to encourage more people to sign up for your servie. Or, offer different products at different times in flash sales to generate engagement online.
Make your content festive
Along with repurposing content into different types of media, adding “festive” touches such as lights around Christmas or flags around July Fourth, for example, is a good way to show some creativity and light-hearted fun to your audience.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven launched in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services.
Reach AZ Media Maven at firstname.lastname@example.org or call (602) 373-8371.