The holidays are a great time to draw attention to your product or service. It can be difficult, however, to know how exactly to catch extra attention during these busy months. Luckily, there are a few different options at your disposal. If you need assistance, AZ Media Maven can assist in crafting and delivering your pitch to targeted media outlets.
1. The Perfect Pitch
Perhaps the best way to draw media attention to your business during the holidays is to cast your eyes at end-of-the-year roundups or holiday best gift lists. It is important, however, to avoid pitching to websites or publications that don’t quite fit your product or service. Instead of hastily fitting your business into an arbitrary list, create your own article built around your business. Make it as easy as possible to accept your pitch and publish something about your products and services by doing the research for the website or publication in question.
AZ Media Maven builds media lists targeted to industries, regions, and trade publications that best fit your product or service. When our team sends a news release or reaches out to a media organizaiton, we contact an actual editor or producer who oversees your industry news. While distribution of pitches and news releases across national platforms have their place, especially in relationship to boosting your SEO, targeting the best contact dramatically improves earned media – media articles and newscasts that are not paid advertisements.
2. Embrace the Season
Another potential option to attract attention during the holidays is to embrace the season and everything it entails. This means more than simply designing a holiday-themed ad or something similar. Consider hosting a sale aimed at alleviating the financial burden that gift-giving can sometimes entail, for example, and appeal to potential customers on a more personal and intimate level. When consumers feel as though investing in your business is the smart option, they are more likely to engage with your ads and make purchases.
3. Start Early and Be Topical
Prepare your holiday pitches as far in advance as possible. Keep in mind that many publications plan their content in advance for at least a month or two. That means that if you’d like to ensure your business lands a prime spot, you’ll want to begin reaching out well in advance of the holiday season. Finally, following in a similar vein to the first entry on our list, make sure that your pitch fits the season. A generic ad that could run at any time of the year is unlikely to catch attention – instead, tailor your pitches to the specific holidays in question.
For more information about building the perfect holiday pitch to land your business the media attention it deserves, reach out to AZ Media Maven today! Our public relations experts can help.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven was created in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services. Reach AZ Media Maven by emailing firstname.lastname@example.org, or calling (602) 373-8371.