Photo of newspapers, TV cameras, and magazines to illustrate earned media.

Earned Media: What is it and how does it establish credibility for your business?

The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…

Screen shot of Hootsuite social media scheduling tool.

Relentless posting got you down? AZ Media Maven’s pros and cons for outsourcing social media

If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…