Many businesses overlook Pinterest when building media marketing strategies. There are a variety of reasons for this, but perhaps the most common is the inability to see how the social media platform can make a tangible impact in their field and among their target audience. A common misconception is that your business has to be visually appealing. Not so. Only the pins you share need to be visually appealing – that can be a video of you sharing your expertise, or a how-to graphic about your industry. In truth, Pinterest can elevate your marketing technique to a whole new level. Let’s take a look at how to use Pinterest for your business!
Create a Business Account
The first step to take along your Pinterest journey is creating a business account. You can do this a few different ways. You can simply create a business account from scratch, for example, as something entirely separate from your personal boards. if you already have a following on your personal account, however, don’t worry – you can also convert that account into a business account.
Your work isn’t done once the account is created. That’s actually when the strategic effort begins. Make sure the link to your Pinterest account is attached on your website and on other social media pages is imperative. Make it easy for users to find your business regardless of the pin in question.
Invest in Quality Photography
If you are planning to post images of your products, make sure that you use quality photos that are eye-catching and clear. Remember that Pinterest functions almost as an image search and users will be looking at attractive posts first and foremost.
Make sure that your products are featured in an appealing way, too, in order to maximize engagement. It’s not enough to simply have a crisp image of a football, for example – you’ll have better results with a colorful picture that shows the football in action. Don’t be afraid to seek professional help from social media experts like our team at AZ Media Maven!
Use Vertical Imagery and Descriptive Text
Finally, make sure your images look just as good on mobile as they do on desktop applications and vice versa. Many Pinterest users make use of the mobile software, so optimizing your images for smaller screens is a must. Don’t forget the engaging copy, either. The images will capture viewers’ interest, but the text will provide crucial context and entice them to further engage with the image and perhaps visit your website and make a reservation, place an order, or contact you about the services you offer.
Pinterest can be an incredible tool for small business owners – you just need to know how to best leverage the space to amplify your brand. Reach out to AZ Media Maven for additional information about using engaging images to capture attention and strengthen marketing strategies.
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven was created in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services. Reach AZ Media Maven by emailing firstname.lastname@example.org, or calling (602) 373-8371.