College football players on field.

Arizona’s new money-making influencer: The collegiate athlete

Guest blog by Kristen Klepac Green Flag Digital In the past, the NCAA did not allow athletes to accept brand sponsorships of any kind. This ruling was recently overturned, now allowing collegiate athletes to profit off their name or image. While this new allowance won’t affect every athlete, it can change the game for a…

Photo of newspapers, TV cameras, and magazines to illustrate earned media.

Earned Media: What is it and how does it establish credibility for your business?

The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…

Social media influencers

Working with social media influencers – a beginner’s guide

Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…

Woman business owner on the phone.

Most important aspect of social media: Building customer loyalty

Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…

AZ Media Maven's Facebook page is shown as example of Facebook for business.

How to make the most of Facebook for business in growing your company

Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…

Screen shot of Hootsuite social media scheduling tool.

Relentless posting got you down? AZ Media Maven’s pros and cons for outsourcing social media

If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…