As Black Friday & Cyber Monday loom, businesses across the globe are preparing for the biggest sales event of the year. Not got a plan? Don’t worry. Black Friday & Cyber Monday marketing plans are key to the success of many businesses. So, we’ve created a list of essential strategies for making November a successful…
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5 best ways to promote your business in the holiday season We’re coming towards the end of 2023 and with that comes the Festive Season, so you’re probably looking to promote your business in the holiday season. Aside from the vivid decorations and chaotic shopping that ensues, brands are presented with a golden opportunity to…
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With the new year on the horizon, it’s an opportune moment to reflect on the transformations we’ve witnessed this year in social media and to cast our gaze forward to what 2024 might hold. In this blog, we’ll explore anticipated social media trends, innovations and potential game-changers that can keep you one step ahead of…
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My clients, many savvy in their own right about marketing and digital platforms, often come to me asking about each new entry into social media. It’s a rapidly evolving digital landscape. Figuring out which channels best fit with your brand and how to leverage that for the best results isn’t a simple process. This month’s…
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For small business owners operating in today’s competitive digital marketplace, online visibility is essential. Search engine optimization (SEO) is a crucial component for small businesses striving to stand out from competitors. As a small business owner, SEO brings many competitive benefits to your company by getting your products and services in front of the people…
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Interested in Content Creation vs. Social Media Management? You’re in the right place. In today’s world, social media captures our attention daily. From connecting with friends and family to promoting businesses and products, social media platforms like Facebook, Instagram, Twitter, and LinkedIn have made a significant impact. For small business owners who want to maximize…
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AI makes the job easier for content creators by generating ideas, captions, and more.
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While AI’s applications for creative writing and artistic designs is capturing attention currently, AI has been integral to social media marketing for years.
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Since its launch in 2016 and emergence in the U.S. market in 2018, the TikTok video platform has exploded in popularity. Despite attracting threats of a ban and controversy from American politicians due to national security concerns, TikTok continues its unstoppable surge in users. The platform allows users to record short videos, which can then…
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Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…
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