AZ Media Maven says social media strategy and planning are key to avoid getting stuck behind the 8-ball.

Ambivalence in using social media marketing: business owners debate whehter to use or not

Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable.…

Building your social media presence takes time and persistence.

A marketing consultant’s tale: Why a social media presence doesn’t happen overnight

Day 1 Business owner: “I really need a social marketing presence.” Marketing consultant: “We can make that happen. Let’s start with improving the content on your Facebook page and using Twitter to drive traffic to your Web site and Facebook pages. We will have contests and promotions to increase your brand awareness.” Day 2 Business…