Developing relationships with social media influencers can be a good avenue for expanding the reach of your own brand. Working with influencers who have large followings in your industry can improve credibility for your service or products and be very persuasive to your target market. But understanding how to leverage that influence effectively requires a…
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Most small business owners today know it’s important to have a social media presence for their companies. However, few are good at understanding the methods to successfully building customer loyalty through their social accounts. Social media is often just one more burden on their already heavy plates, and there’s not a lot of time in…
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Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…
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When budgets are tight, finding the right type of marketing to reach your audience can be stressful. It’s no longer as easy as buying ads in local media. Digital marketing is key, but it’s also daunting, and options can be overwhelming. AZ Media Maven can help you navigate how to best direct your dollars. We’ve…
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If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…
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What does it take to create a brand with staying power? Obviously, you have to appeal to your customers, but who are they? Most likely, your target audience is a diverse group — a mix of younger and older people, from various backgrounds, and of many colors. You want your brand to reflect your customer…
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Many businesses overlook Pinterest when building media marketing strategies. There are a variety of reasons for this, but perhaps the most common is the inability to see how the social media platform can make a tangible impact in their field and among their target audience. A common misconception is that your business has to be…
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The holidays are a great time to draw attention to your product or service. It can be difficult, however, to know how exactly to catch extra attention during these busy months. Luckily, there are a few different options at your disposal for holiday marketing. If you need assistance, AZ Media Maven can assist in crafting…
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Today’s business world is quickly evolving, and business owners who are flexible and adapt to change are those most likely to succeed. Part of that flexibility is being aware of sensibilities about differences among potential clients. While this is true for everyone, it is perhaps especially true for small business owners who want to be…
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Social media can make or break a business, and it’s important to stay current with social media trends in order to share the most effective content possible. The first half of 2020 had all social media managers on their toes as businesses shifted their models from storefront to online. At AZ Media Maven, many of our…
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