If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven with a deep well of skills and proven track record can help you establish an online presence. Let’s look at the pros and cons of outsourcing social media.
Pro: Professional and Consistent Content
If you hire an experienced social media expert, whether it’s a PR firm, marketing agency, or social media consultant, outsourcing social media can be a smart and affordable move. There are advantages to doing this versus doing it yourself.
Hiring a professional will reduce the chances of posting a faux pas that attracts negative attention to your business. It also ensures posts are consistent and engaging so they steadily build your online presence. Not worrying about scheduling contents allow you to focus on growing your core business. Firms like AZ Media Maven have a social media checklist to help you decide whether this option is right for you.
Con: Potential Lack of Authenticity
Authenticity is key in social media, and lack of it is one of the main arguments against outsourcing. When a social media expert is hired, they might fail to accurately capture a brand’s voice and come across as insincere or out of touch. To avoid this, select a professional who understands your business and knows how to project the right attitude and style.
At AZ Media Maven, we tell new clients that “finding their voice” may take as much as two to three month as our team learns about their business, their preferences as owner, their target customers, and how to express those preferences in social media and other digital marketing. If you choose to outsource, we advise giving your team a minimum of three months to develop your style and authenticity.
Pro: Already Established Network
Working with an established social media firm will grant you access to a wealth of influencers and reputable social media hubs. Your brand will be seen by many people and steadily build recognition and trust among potential consumers. Agencies can and should be sharing their clients’ posts to celebrate victories, extend reach, and increase brand awareness across multiple channels.
For example, if your newly launched Facebook page has maybe 200 followers, but the agency you chose has 2,000 followers, then you will gain from being promoted in their news feeds as well.
Are you interested in outsourcing your social media content? Reach out to our team today for more information about lett us help you use it to build your business!
AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has more than 30 years of journalism experience as an editor and writer, many of those years in business news. AZ Media Maven was created in 2012 to serve other business owners in learning how to best use social media and to provide affordable public relation services. Reach AZ Media Maven by emailing azmediamaven@azmediamaven.com or calling (602) 373-8371.
