Guest blog by Kristen Klepac Green Flag Digital In the past, the NCAA did not allow college athletes to accept brand sponsorships of any kind. Courts overturned this ruling and now collegiate athletes can profit from their name or image. While this new allowance won’t affect every athlete, it can change the game for a…
The internet offers users access to thousands of businesses as they search for products and services. How can you make your company stand out form among other small businesses? Short answer: Earned media. When potential clients see your business featured in a news story, it increases the credibility and value of your brand. Our team…
Having a bad website is much worse than not having one. Your website reflects your brand and your business. If customers are frustrated or disappointed when they visit because the site is slow to load, looks outdated, or doesn’t function well, then they’re likely to move on to a competitor. Think of your website as…
Social media is a key component of growing a business and deepening loyalty among your current customer bases. Establishing yourself as an authority on social media requires a consistent presence and voice. Aligning posts with brand identity is no easy task and failing to post and respond consistently can quickly result in a dwindling community…
If you don’t have a strong social media presence, your business is losing major opportunities to build brand identity, connect with customers, and develop loyalty. Many professionals and small business owners don’t have the time or expertise needed to give their businesses an edge online. Outsourcing social media to a firm like AZ Media Maven…
What does it take to create a brand with staying power? Obviously, you have to appeal to your customers, but who are they? Most likely, your target audience is a diverse group — a mix of younger and older people, from various backgrounds, and of many colors. You want your brand to reflect your customer…
Many businesses overlook Pinterest when building media marketing strategies. There are a variety of reasons for this, but perhaps the most common is the inability to see how the social media platform can make a tangible impact in their field and among their target audience. A common misconception is that your business has to be…
Social media can make or break a business, and it’s important to stay current with social media trends in order to share the most effective content possible. The first half of 2020 had all social media managers on their toes as businesses shifted their models from storefront to online. At AZ Media Maven, many of our…